If you’ve been needing to brush up on things like choosing a cohesive color palette, pairing up typefaces, choosing fonts, or how to incorporate photos, illustrations, or patterns into your work, this series is for you. Great for beginners to learn the ropes of design and lay a strong foundation for their style, AND great for seasoned designers to brush up on the basics, think outside the box, and maybe learn a new trick or two.

One of the most common questions I get is asking about how all the different design apps and programs compare to each other — sorry it’s taken me this long to finally write this post! I’ve been wanting to create an infographic (using Adobe InDesign, duh!), and thought this comparison post would be the perfect fit.

When you start out as a business owner or freelancer, you tend to wear a lot of hats. You’ve got to be the sales person, the accounting person, the HR person, and a lot of times, the designer. Depending on your skills and abilities, you may decide to pass off that role to another designer down the road, or you may continue to design your own materials once you see that you CAN actually do it yourself, without it looking DIY or homemade.

I see so many people make assumptions and spreading misinformation about learning a program like Adobe InDesign. So today I want to clear up some of those big myths and misunderstandings. You might have heard one of more of these myths around the internet, and you might even be thinking some of them yourself as you’ve read any of my other posts or resources about InDesign.

In this post, we’ll cover what lead magnets are and lotsssss of examples, how to choose the right content for a lead magnet, how to design a lead magnet, and how to deliver your lead magnet to your audience so you can grow an email list that’s ripe with ready-to-buy customers and ready-to-book clients.

One of the most powerful parts of using Adobe InDesign is the master pages tool. It’s one of many ways in InDesign to speed up your workflow and keep your design uber consistent. Many of my InDesign students are blown away when they learn how to use this feature, and see how such a simple tool can revolutionize their design process. Check out this beginner's guide to master pages with InDesign tutorial.

I’ll be frank — in Abode InDesign, if you’re not using these 5 tools below, you’re doing it wrong. These are essential to making InDesign really shine, and allowing you to work faster + smarter than any other design program out there. (Looking at you Canva and Photoshop.) Let’s cut the small talk, and get right to the juicy tools that you NEED to be utilizing if you want to really get your money’s worth with InDesign.