4 things we can learn about online marketing from Taylor Swift + the Eras Tour

4 things we can learn about online marketing from Taylor Swift + the Eras Tour

I'll be honest, that last few weeks have been pretty rough for me personally, but there's one bright spot that's helping me get through and it might not be what you think: it's Taylor Swift.

2022 Year in Review: How yoga is helping me plan (ish) for the new year

2022 Year in Review: How yoga is helping me plan (ish) for the new year

Yoga imitates life. Sometimes you'll know exactly what's coming and you can plan accordingly. Sometimes you won't know a thing. Except what's right in front of you in this very moment. Only the pose you're in.

The 3 basic steps to start earning passive income from digital products

The 3 basic steps to start earning passive income from digital products

Creating and selling digital products can be an incredible revenue stream for your business or as a side hustle, but it can seem like a daunting task when you're just starting out. So let's boil it down to 3 basic steps.

4 ways I've dealt with burnout in my business

4 ways I've dealt with burnout in my business

So how the heck do you combat burn out in your business? While some of us can put an entire business on pause while we explore other options (usually thanks to a partner's income, which is great!), that certainly is not an option for many of us (myself included).

My experience with burnout in my business (Part 2 of 2)

My experience with burnout in my business (Part 2 of 2)

When we last left off, the pandemic was just getting started, I was coming off a not-great launch, had a brief second wind with some lower priced classes, and I was going into the summer of 2020 with those feelings of burnout creeping back in...

My experience with burnout in my business (Part 1 of 2)

My experience with burnout in my business (Part 1 of 2)

Today we're gonna get real and talk about burnout. Since late 2019, I've noticed the signs of burnout creeping up in my work life. And once the pandemic hit, I know so many small business owners who were noticing the same signs in their own lives.

A rare peek inside my business finances + the 3 simple tools I use

A rare peek inside my business finances + the 3 simple tools I use

How do I track revenue and expenses, how do I budget with sometimes unpredictable income streams, what apps or tools do I use to manage all the money things? In this post, I’ll give you a peek inside my business finances and the 3 main (simple!) tools I use to keep it all straight.

Why I love the Wandering Aimfully Un-Boring Coaching Program

Why I love the Wandering Aimfully Un-Boring Coaching Program

Wandering Aimfully is the only group coaching program I have been a part of consistently. Jason + Caroline Zook are two of the most creative people on the Internet, in my opinion, and their mission with WAIM is to help fellow online business owners create and build businesses that support their lifestyle, values, and personality — oh, and actually enjoy the process!

My 2020 year in review and how I'm going into 2021

My 2020 year in review and how I'm going into 2021

You don’t need me to tell you that 2020 did not go as planned for most people. It was full of challenges and constant pivots and a weird, eerie slowing down that I think a lot of us have come to be grateful for. It’s a year for the history books to be sure, one that none of us will ever forget.

My plan for a smooth and successful Black Friday / Small Business Saturday / Cyber Monday weekend

My plan for a smooth and successful Black Friday / Small Business Saturday / Cyber Monday weekend


With Black Friday and Small Business Saturday and Cyber Monday around the corner, it’s high time we start making plans for our sales and promotions, right? I’ve run a wide variety of sales over the last 5 years during the Thanksgiving week, and I’ve complied a list of my 5 best tips for ensuring your sales week is not only successful, but runs as smooth as a dollop of turkey gravy all week long.

What happened when I focused on ONE thing all year — 2019 review

What happened when I focused on ONE thing all year — 2019 review

Another year down, another annual recap post! 2019 has been a year of growth, but not really in big financial ways or massive sales. It’s been a year of growth in terms of how I run my business. I spent the majority of my time zeroing in on what had the best return on my investment (investments of both time and money).

My 3 step system for re-recording my entire online course

My 3 step system for re-recording my entire online course

I’m a nerd, and one of my favorite things to do when I’m faced with a big project or a big goal is to map out a plan and work that plan until I accomplish it. I know, that’s some serious nerd alert there. So when it was finally time to re-record my entire online course, The InDesign Field Guide, I knew I needed a good plan.

My experience self-publishing with Amazon KDP (formerly Createspace) — Part 2 of 2

My experience self-publishing with Amazon KDP (formerly Createspace) — Part 2 of 2

A few weeks ago I shared Part 1 of my experience self-publishing with Amazon’s Kindle Direct Publishing (KDP — formerly known as Createspace), and I’m back with Part 2 to cover my experience with the platform after the book went live, such as sales reports + tracking data, Amazon rankings, royalties + payouts, and some surprises and hiccups that popped up along the way.

Why I'm putting off writing this blog post about starting

Why I'm putting off writing this blog post about starting

Ok, that title was maybe a litttttttle click baity, but I couldn’t help it. Because it’s true — I’ve been needing to write this blog post, to kick off the new year with a solid blogging game, and yet there’s only one thing I seem to be doing instead: procrastinating. I’m like really, really good at it.

How I'm focusing on what works + ditching what doesn't

How I'm focusing on what works + ditching what doesn't

My word in 2018 has been hone. I wanted to hone my business as well as my lifestyle. Refine it, simplify it, get super clear and intentional on what I wanted both to look like. This past year was less about growing my business, and more about stripping out what wasn’t working so I could focus on and improve what was working.

My experience self-publishing with Amazon KDP (formerly Createspace) — Part 1 of 2

My experience self-publishing with Amazon KDP (formerly Createspace) — Part 1 of 2

So good news, I self-published a book! I still can’t believe it’s out in the world, making it’s way into mailboxes and hanging out on nightstands and stashed in purses for carline reading. Launch week went amazing, and I’m still amazed that this little book is having such a big impact on readers, and connecting with their stories right where they’re at.

How I make decisions as a chronic people-pleaser (an excerpt from my new book)

How I make decisions as a chronic people-pleaser (an excerpt from my new book)

An excerpt from page 125 of my new book, Strong Girl, Brave Girl, available exclusively on Amazon on October 21, 2018: After the first few weeks of counseling with Liz, I realized a recurring theme running through all of our conversations — I was bad at making decisions.

3 places to infuse quality into your business (+ free design training)

3 places to infuse quality into your business (+ free design training)

Today I’m talking all about infusing quality into your business, particularly in three specific areas: your craft, your content, and your conversations. Quality should be infused into everything you do as a business owner – this is just good business to provide quality to your customers — but these three areas are practical places we can start to put it into practice. Is that enough P’s for you? This post is a doozy, so let’s get started.

How I went from day job to working for myself (with a kid) — free monthly goal planner download

How I went from day job to working for myself (with a kid) — free monthly goal planner download

I think every business owner's story is an underdog story. Most of us worked for someone else, spent our days dreaming of working for ourselves, and usually through a significant change in their life – either forced or voluntary – they finally take real steps towards that dream being a reality. It’s rarely a smooth road, it’s usually a bumpy, curvy, pothole-laden road that can take a long time to get down. Lots of people have asked me about my own journey, so I thought I’d share it in a fun, timeline-style post – showing you that the big transition from day job to self-employed is not a quick or easy one. It takes time, work, and a whole lot of patience.

Follow my blog with Bloglovin