You don’t need me to tell you that 2020 did not go as planned for most people. It was full of challenges and constant pivots and a weird, eerie slowing down that I think a lot of us have come to be grateful for. It’s a year for the history books to be sure, one that none of us will ever forget.

Another year down, another annual recap post! 2019 has been a year of growth, but not really in big financial ways or massive sales. It’s been a year of growth in terms of how I run my business. I spent the majority of my time zeroing in on what had the best return on my investment (investments of both time and money).

Ok, that title was maybe a litttttttle click baity, but I couldn’t help it. Because it’s true — I’ve been needing to write this blog post, to kick off the new year with a solid blogging game, and yet there’s only one thing I seem to be doing instead: procrastinating. I’m like really, really good at it.

My word in 2018 has been hone. I wanted to hone my business as well as my lifestyle. Refine it, simplify it, get super clear and intentional on what I wanted both to look like. This past year was less about growing my business, and more about stripping out what wasn’t working so I could focus on and improve what was working.

This year had tons of traveling, tons of momming, and tons of work on keeping this business chugging along. I started new projects that I’ve been putting off, and I cut old strategies that weren’t working anymore. This year was a season of pivoting and simplifying and getting real clear on what I do and don’t want to do in my business.