What will I learn in this class?

Introduction
Get started by deciding your general topic and details about the audience you’ll be building, plus a little pep talk about mindsets around selling.

Part 1 — Building an Audience
Learn the importance of email marketing, how to start your email list, how to build your list with free traffic (no ads!), and the tech tools you need to get it done. Plus, start tapping into this audience to help you decide the specifics of your digital product idea.

Part 2 — Creating Your Digital Product
Decide on your digital product and plan out your tasks + timeline to make it an actual thing! Get my best tips + tools for branding, designing, and/or recording your product, creating mockups, and the tech you’ll need to connect to actually sell it and deliver it to your customers.

Part 3 — Launching Your Digital Product
Price your final product, narrow down your exact offer(s), and create a pre-launch plan to start warming up your audience. Get my 3-part launch framework, my simple guide to hosting a launch webinar, and the metrics I pay attention to post-launch.

Part 4 — What’s Next?
Keep the momentum going with ideas for growing and scaling your business from here.

Here’s a peek at the 8 page layouts in the fully-designed InDesign template that you can use to create your paid digital product or as a free lead magnet to build your email list.

Change colors, swap photos, drop in your content, and edit to your heart’s desire. I included multiple layouts for a variety of content, plus a square social media graphic to share about your shiny new PDF.

Questions?

How does a mini-class work?
It's like a tiny, baby online course! It is a complete digital learning experience. Immediately after you purchase this class, you'll be sent an email with details on how to login to a members-only website where you'll be able to access every lesson. This allows you to work through each lesson at your own pace. All lesson materials are delivered via video tutorials and PDF downloads, all of which are housed in that members-only website. Nothing physical will be shipped to you, and no in-person events will be included.

How long does it take?
You’ll have immediate access to every single lesson as soon as you purchase this class, so you can work through everything at your own pace. Total video running time is 2 hours, so you can easily finish the whole class in a day! The actual process it takes to build your audience and create + launch your digital product will take a bit longer depending on how quickly you work and where you’re starting from, but you can refer back to all the class videos + PDFs as much as you need throughout the entire process.

What if I hate it?
Full online courses can be an investment, so that's why I created this smaller class with a lower price tag, and I'm pretty confident you won't hate it :) But if you decide within 48 hours of purchasing this class that you're not loving it and not finding it useful, shoot me an email and I'll refund every penny. I want it to teach you a specific skill, not collect dust on your computer, so that's why I keep this refund window short.

Do I have to have Adobe InDesign to use the design template?
The fully-designed PDF template is delivered as an Adobe InDesign file and can only be opened in that program. You can get a monthly subscription to the software via the Adobe Creative Cloud website for about $20/month. This is not included in the price of this course. There is also a free 7-day trial for new users. You are also welcome to recreate the same design in a different design program of your choice.

Can I ask you something else?
Yes! Ask away — send an email to kelsey@paperandoats.com and I’ll respond as soon as I can.